Beyond the Horse Race: The Deeper Role of Political Polls
Peter Ibbetson
Political polling is highly valued as “horse race,” with primary emphasis on who is ahead. However, polls are taken to have a more important purpose than merely predetermining the winner.…
Zogbys
Understanding Consumer Trends: Lessons from Major Market Shifts
Reading market trends accurately is crucial, as misinterpreting consumer behavior can lead to flawed business strategies and missed opportunities. It is about more than observing headline statistics; it requires analyzing…